B2B Account Executive Leaves Job to Start Energy Drink Company | Aidan Vaandering, ReservLabs - #037

Aidan, the co-founder of Reserv Labs, shares his journey from Tech Account Executive to launching a health-focused energy drink. Connect with the Salespreneur Stories:​Follow the ⁠⁠⁠⁠Salespreneur Stories newsletter⁠⁠⁠⁠**​Follow the Salespreneur Podcast on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠X⁠⁠⁠⁠, & ⁠⁠⁠⁠YouTubeConnect with ReservLabs:​Get 10% OFF CODE - SALES10 at Reserv Labs​Follow Aidan on LinkedInChapters00:00 Introduction and Background01:24 Starting Reserve Labs: Timing and Sacrifices03:08 Identifying the Need for a Healthy Energy Drink04:43 Creating the Product: Partnering with Experts08:08 Manufacturing and Assembly Process16:00 Marketing Strategies: B2B Sales and Influencer Partnerships23:34 Scaling the Business: Advertising and Growth