B2B appointment setting - worst advice ever (09)
from Finding Business with Scott Channell Hosted by Scott Channell
Should you research a company before B2B cold calling for a sales appointment or discovery call? Most sales reps and sales managers would say, of course. But on this episode I’ll offer a contrarian opinion and say that is the worst advice ever in b2b appointment setting land. I'll tell you why.
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This episode is 5 minutes long.
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This episode was published on November 14, 2024.
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