EPISODE · Apr 28, 2026 · 15 MIN

B2B Buyer Journey

from The Media Frenzy Podcast · host MediaFrenzyPodcast

The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up. Sarah and Dave explore why decision-making is accelerating, how buyers consume content differently, and what it means to shift from traditional content funnels to moment-driven, enablement-focused marketing.

What this episode covers

The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up.Sarah and Dave explore why decision-making is accelerating, how buyers consumecontent differently, and what it means to shift from traditional content funnels tomoment-driven, enablement-focused marketing.

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B2B Buyer Journey

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This episode was published on April 28, 2026.

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