B2B CMOs: What Can You Learn From Category Creation Marketing?

from C-Suite Sales & Marketing Perspectives

Phil Carpenter, CMO at Alice Technologies, believes that being a category creator gives you a competitive advantage. It sets you apart from the pack and positions you as a thought leader, creating new opportunities across the board, including the most highly competitive industries."Even if you're not creating a new category, push for novelty and innovation. Be interesting, take risks, and break the glass ceiling. Don't be afraid to stand out and be different in your industry." - Phil CarpenterPhil explains how boring won't get you into conversations with your buyers. He advises B2B marketers to be bold and not run scared. Take risks, be interesting, and learn from your failures. "It's better to be ahead and push boundaries than to blend in with the competition." - Phil CarpenterFollow Phil Carpenter on LinkedInFollow host Steve MacDonald on LinkedIn

Episode metadata supplied by the publisher feed · Published Oct 6, 2023

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What this episode covers

CMO and serial startup marketer Phil Carpenter delves into category creation's importance in all B2B marketing. Phil explains the strategies and mindset needed to pioneer a new market and become a thought leader, relevant for any B2B marketer seeking to explore new territory and grow opportunities for their company.