B2B creativity in the built environment

Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment.  Mace connects expertise across the entire property lifecycle for the benefit of their clients, communities and society more widely. Danielle has 18 years’ of experience working in marketing communications teams within the property and construction industry. We discuss:How B2B marketing influences policy How the build environment affects people’s lives When Mace use emotional messaging vs rational messaging What the future holds for B2B Marketing