B2B Demand Generation Investment and Performance Trends - with Kevan Savage, The Alexander Group

Kevan Savage, Principal of the Marketing practice at the Alexander Group shares the results of the research and associated report from the Alexander Group - Unveiling Pipeline to Profits with our host, Ray Rike. The report highlights the trends in demand generation and the associated return on investment of those changes. Key topics discussed during this episode include:Marketing expense trends as a % of RevenueAllocation of Marketing investments for Demand GenerationPipeline contribution by sourceFull conversion benchmarks from Marketing Qualified Leads to RevenueAs companies model and plan for next year - this episode is chalked full of the latest trends, budgets and Return on Investment by company size and is a great listen for CMOs, CEOs and CFOs as they focus on efficiency growth strategies, and tactics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.