B2B E-Commerce with Balance CEO, Bar Geron
from Fintech Family Hour Hosted by Zach Anderson Pettet
B2B is not just a thing….it IS the economy! Confused yet? Well, you’re in for a treat, fam... Bar Geron joins me on the Podcast to discuss his business, Balance. We start early with Bar’s upbringing in Israel, leveraging his Army experience into working for a Defense system company before becoming what I think might be the coolest job title ever: A Decision Scientist. We dive into what that entails before looking at his career in Fintech at PayPal and ultimately as the Co-Founder of Balance where he is building a way for businesses to pay how and when they want while getting the funds instantly and easily as card payments. He answers things like: Why isn’t B2B a thing? Why do people buy too much shit? How do you operate a Tank? How can we fix the dumpster fire of e-commerce? Special thanks to our exclusive sponsor: FS Vector - https://fsvector.com/ Links Balance Bar Geron on LinkedIn Timestamps (00:01:06) Bar’s Upbringing in Israel (00:05:07) Working in a Combat Training Simulator (00:10:57) Becoming a Decision Scientist & breaking down B2B ecommerce (00:28:51) How Balance is fixing the shit show of ecommerce (00:35:19) The early days of Balance (00:46:41) The grand vision for the company
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