B2B Influencer Marketing Unlocked: ROI-Driven Creator Programs with Sarah Adam

Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators.We also cover:The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-driven content.Why Wix prioritizes brand awareness over conversions in influencer campaigns—and how they measure success.The rise of AI in influencer marketing: opportunities, challenges, and the future of authenticity.Tips for securing budgets, finding the right creators, and building long-term partnerships.Chapter Timestamps: 0:02:00 - From B2C to B2B: Wix’s Influencer Marketing Evolution 0:07:45 - LinkedIn Growth: Sarah’s Strategy for Authentic Engagement 0:14:00 - The Challenges of Finding Authentic B2B Creators 0:22:30 - Budgeting for Influencer Campaigns: Tips for Marketers 0:31:00 - The Future of B2B Influencer Marketing: AI and BeyondLike, subscribe, and share your thoughts on the future of influencer marketing in the comments!#AffiliateMarketing #InfluencerMarketing #B2BMarketing #LinkedInGrowth #AI #DigitalMarketing The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com