B2B Lead Management 2024 – Insights von Lanxess | Marketing on fire #228

from Marketing on fire · host Robin Heintze

12.600 Mitarbeitende in 32 Ländern und 6,7 Milliarden Euro Umsatz im letzten Jahr - Lanxess ist ein B2B-Riese in einem sehr nischigen Sektor. Und doch hat es dieses Traditionsunternehmen es geschafft, in der digitalen Welt Fuß zu fassen. Welche Maßnahmen das Unternehmen gefasst hat und welche Learnings in den letzten Jahren gemacht wurden, dazu mehr in dieser Folge!

Episode metadata supplied by the publisher feed · Published Aug 30, 2024

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B2B Lead Management 2024 – Insights von Lanxess | Marketing on fire #228

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