B2B Lessons From Streaming & What It Takes To Be Disruptive - GTM Unfiltered - Episode # 013

This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.Chapters:00:00 - Judd welcomes everyone back!01:32 - Seriously, is Die Hard a Christmas Movie?03:25 - Are Movies Obsolete?06:11 - What B2B can learn from Consolidation in the Streaming world09:14 - Is Bundling the next big thing?12:49 - Tech Companies that are Losing Focus on Core Products21:17 - How HubSpot is Disrupting Marketo by Innovating22:53 - Google Backtracks on Proposed New Email Policy25:25 - How Marketo Could Hold Off HubSpot35:03 - The Big Takeaways from 2023Quote of the Show:“Focus. Do what you do and do it extraordinarily well.” - Matt AmundsonSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Shoutouts:Brandon Sanderson - AuthorBusting Silos by Travis Henry and Hillary CarpioFollow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/