B2B Marketing Strategies For Challenging Times - Samantha Stone -audio

This was an exclusive one-hour interview for our Premium Members, now released for all our viewers B2B Marketing Expert Samantha Stone talks about adapting to shifting buyer trends in the disrupted and digital-influenced post-pandemic environment. She covers, Transparency, eCommerce for business buyers, customer retention and much more. Contact Samantha at https://unleashpossible.com get her book (Amazon link) The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   [email protected]    [email protected]  Join our community today so you don't miss out on advance news of our next episodes. https://bit.ly/3JW9w46 Timeline 01:40 Samantha’s Background 05:15 Coping with disruption 07:17 When to use Artificial Intelligence (AI) 08:50 Transparency 10:30 Shifting buyer trends 11:04 eCommerce for B2B customers 15:44 Incentive pricing for new customers 16:50 Customer retention 19:17 Adapt to survive 21:30 Future of B2B Sales Reps? 24:30 Community Marketing 28:40 Removing friction from the buying process 33:20 Multi-channel promotions 39:18 Understanding real goals 42:27 Misguided goals 44:20 Generational preferences 45:11 Get Samantha’s book 48:41 In tough times focus on profitability 56:20 Contact Samantha