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B2B Marketing When Your Customers are in a Rapidly Changing Industry episode artwork

EPISODE · Apr 16, 2019 · 27 MIN

B2B Marketing When Your Customers are in a Rapidly Changing Industry

from The Kula Ring · host Kula Partners

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.

What this episode covers

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.

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B2B Marketing When Your Customers are in a Rapidly Changing Industry

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How long is this episode of The Kula Ring?

This episode is 27 minutes long.

When was this The Kula Ring episode published?

This episode was published on April 16, 2019.

What is this episode about?

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the...

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