EPISODE · Apr 16, 2019 · 27 MIN
B2B Marketing When Your Customers are in a Rapidly Changing Industry
from The Kula Ring · host Kula Partners
In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that's in the middle of rapid and fundamental changes to their business model.
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B2B Marketing When Your Customers are in a Rapidly Changing Industry
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