B2B Marketing with Luc Benyon on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare. Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside creative work at D&AD and mentoring at the Brixton Finishing School.Here are some of the topics we discussed in this episode.The first 90 days in a role and the helicopter viewChallenging perceptions and bringing fresh perspectives Working ‘on’ the business other than ‘in’ the businessDriving revenue and linking the top and bottom of the funnel The factors that contribute to the sale Marketing as the multiplier effect and how this can be optimised Splam - AI generated spam and cold emails Output marketing scoresThe importance of values and authenticity Understanding the impact you are makingMeasurement and identifying the metrics that help decision making Time saving integrationsStanding out from your competitors and being synonymous with what you do Advice to those entering the industry Creativity, craft and storytelling Knowing when to use AI and when not to The power of niche and specialist knowledgeAbout The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected]‍Who is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.