B2B Revenue Growth Strategy and How to Remove Sales Stoppers | Kristin Zhivago

In this episode of Millionaire By Morning, host Rashad Thirlkill sits down with Kristin Zhivago, B2B revenue growth architect and founder of Zhivago Partners, to break down how companies can eliminate what’s blocking their growth and make it easier for buyers to say yes. With a career that began in Silicon Valley running a high-tech agency—helping launch technologies still used today—Kristin has spent decades working directly with CEOs and founders to improve in-house marketing and drive real revenue results. After interviewing thousands of customers across hundreds of companies, she developed a powerful approach to identifying and removing “sales stoppers” that quietly limit growth. Through Zhivago Partners, Kristin now helps mid-sized B2B companies build scalable revenue systems that attract qualified leads and accelerate growth—sometimes dramatically, as seen with clients scaling from $18M to $47M. During this conversation, Kristin shares what most companies get wrong about sales and marketing—and how to fix it. In this episode, you’ll learn: How to identify and eliminate hidden sales stoppers Why understanding your customer is the key to revenue growth How to make it easier for buyers to say yes Strategies to generate more qualified leads How to build scalable systems that drive consistent growth If you're a founder, executive, or B2B leader looking to increase revenue and improve your sales process, this episode delivers actionable insights you can implement immediately. 🎙️ Millionaire By Morning is the podcast where successful entrepreneurs share the strategies, mindset, and systems that build wealth.