B2B Sales & Marketing Tactics for Mid-Market to Enterprise Leads with Andrei Zinkevich...

Ep #107 - This week on the podcast, I'm joined by Andrei Zinkevich, the co-founder of FullFunnel.io, a marketing agency that specializes in helping B2B tech and service-based companies generate demand and land sales-qualified, mid-market to enterprise opportunities with full-funnel account-based marketing operations. Andrei has been living and breathing B2B marketing since 2006. He spent 8 years working in the enterprise segment for Kimberly Clark and Biosphere Corporations before launching his own consulting company, GetLeado, in 2013. While working as a consultant, he identified a common need for mid-market and enterprise level sales leads within two specific verticals: B2B tech companies (SAAS, blockchain, hardware) and service-based companies (software development, consulting, cybersecurity, DevOps as a service, etc). Andrei went on to launch FullFunnel.io in 2017 with business partner, Vladimir Blagojevic, where they now combine 30+ years of experience in B2B marketing and the enterprise segment to serve clients as external marketing advisors, while also offering consistent support and providing training materials that include step-by-step playbooks, templates, marketing/sales dashboards, tech stack, and process maps. Going into today's interview, Andrei was fresh off running his "FullFunnel B2B Marketing Summit" event and we spend a bit of time discussing the strategy behind the summit and how that serves lead generation for his business. There's a lot to learn here so grab a notepad and enjoy the show. Learn More About FullFunnel.io & Andrei Zinkevich: Visit the FullFunnel.io website: https://fullfunnel.io/ Follow Andrei Zinkevich on LinkedIn: https://www.linkedin.com/in/azinkevich/ Follow Andrei Zinkevich on Twitter: https://twitter.com/AZinkevich Follow FullFunnel.io on LinkedIn: https://www.linkedin.com/company/fullfunnelio/   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com