B2B Sales Strategies and Tactics with VP of Sales and Co-founder of GrowingIO

Selling your product to businesses is tough. Today, we talk to Jonathan Wu, Co-founder and VP of Sales of a fast-growing B2B SaaS Company GrowingIO, to share with you the most advanced B2B sales strategies based on his experience. GrowingIO is a leading data analytics platform provider in China that helps drive business growth through data insights. Their current clients include Bytedance, China Mobile, Tujia, Didi and more. He shared very useful strategies and tactics on how to close B2B deals and how to understand clients’ pain points of adoption. As he pointed out, it’s very important to understand your clients, your product and user journey, and also to remember to talk to the decision makers. Later, he used GrowingIO as an example to explain how to classify products for different types of clients, and how GrowingIO has scaled the sales team in the past 5 years.Show Notes:01:59 Introduce Jonathan Wu02:41 About GrowingIO05:23 Why Jonathan started the company08:25 How Jonathan decided to take the sales role09:50 How GrowingIO got the first client, Liepin.com 猎聘12:50 How to train the sales team16:13 It takes 12 months for a new sales person to be mature17:20 How to onboard the clients and understand pain points of adoption21:05 How to select clients23:27 Mature Internet companies build their own data platform26:35 It’s necessary to add services on top of the software29:26 Classify products and services for different clients33:12 How GrowingIO has scaled the sales team36:08 Connect with the decision maker to close the deal37:38 Contact JonathanMany thanks to our guest Jonathan Wu, host Oscar Ramos; ; producers Eva Shi; editors David and Geep; organizer Chinaccelerator; and sponsors People Squared and Himalaya. Be sure to check out our website www.chinaccelerator.comIf you like us, please give us a 5-star review and share with your friends!Follow us on Linkedin: www.linkedin.com/company/the-china-startup-pulse/Email us: [email protected]