B2B Strategies for a B2C App

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership.You will discover:✅ How to build a unique distribution channel for app growth✅ How institutional purchases can drive app adoption✅ How to approach B2B sales as a consumer app founder✅ Strategies for expanding an app beyond traditional paid acquisitionLearn More:Check out: https://www.leadmenot.org/ Follow on IG: https://www.instagram.com/leadmenotapp/🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtube.com/live/AKWkaV88B38*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************