B2B Vs B2C Marketing, You've Got It All WRONG! With Business Director Simon Cole

What do you need from me, and what do I need from you?This simple question could be the most underrated sales technique of the decade.In this episode of the Enterprise Alchemy Podcast, Simon Cole, a seasoned expert in networking and sales. Simon shares his journey from selling vacuum cleaners door-to-door in Australia to securing multi-million dollar deals with major brands like McDonald's and Pepsi. He emphasizes the importance of building trust in sales, the challenges of engaging clients remotely, and the innovative approaches being taken in the FinTech sector.