B2B vs B2G Marketing: Cracking Long Sales Cycles | Kirtikar Ojha, CMO at L&T Vyoma

How do you market an invisible product, win high-stakes government contracts, and survive sales cycles that span years?In this episode of the MOAT Podcast, host Dr. Ajay Yadav sits down with Kirtikar Ojha, Chief Marketing Officer at L&T Vyoma (the digital brain of Larsen & Toubro covering Cloud, Data Centers, and AI Services). With over 35 years of marketing wisdom leading revolutions at Reliance, Airtel, and UNICEF, Kirtikar breaks down the exact frameworks needed to sell to enterprise CEOs and government entities.Connect & Expand Your MOATIf you found value in this masterclass, please follow the podcast, leave a 5-star rating, and share it with a fellow marketer or founder.Watch the full episode on YouTube: https://youtu.be/OPUfScZ3c1MSubscribe for more insights: @moat.podcast