B2G: Business-to-Government Communication with Sean O’Leary

Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice President of Susan Davis International, which handles communications for military and veterans’ groups, the federal government, and technology and healthcare organizations. Previously, he served as Director for the Merritt Group, a marketing and PR agency for technology companies focused on working with federal, state, and local governments, as well as the Department of Defense. Here, Sean shares the unique way that PR works in government and military circles and his experiences working with Tom Hanks and President Joe Biden.Key Takeaways:- PR in the military world- Planning Presidential events- PR and the PGA “merger”Episode Timeline:2:00 Sean's recent event with Tom Hanks and Adam Driver4:00 An overview of the Moral Compass Federation6:00 The difference between military and civilian work styles7:00 Dealing with misinformation online during a conflict9:00 How does business-to-government differ from B2B or B2C communications?11:00 Communications within a bureaucracy11:45 Presidential PR at the 10th anniversary of the MLK Memorial13:30 The "mom" test14:00 The importance of local media17:30 Sean's thoughts on the PR surrounding the PGA merger21:00 Sean's golf tipsThis episode’s guest:• Sean O'Leary on LinkedIn• Susan Davis InternationalSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment!•             Follow us on Facebook, X (formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.