B2Pet - Zukunft des Zoofachhandels – Mensch, Markt, Mehrwert

from B2PET - Der Business-Podcast für die Heimtierbranche · host Stephan Schlüter

In dieser Episode spricht Stephan Schlüter mit Dr. Kai Hudetz, Geschäftsführer des IFH Köln, über die aktuellen wirtschaftlichen Rahmenbedingungen, das veränderte Konsumverhalten und die Herausforderungen für stationäre und digitale Handelsformate. Ob amerikanische Handelsriesen oder asiatische Plattformen, die Digitalisierung oder Social Commerce: Viele unterschiedliche Faktoren spielen heutzutage auch hierzulande längst in Kaufentscheidungen und die Customer Journey mit hinein. Der Handelsexperte zeigt auf, welche Chancen stationäre Fachgeschäfte durch gezielte Positionierung, Kooperationen und die Nutzung individueller Stärken haben – und warum es gerade jetzt auf den Faktor Mensch ankommt. https://www.ifhkoeln.de/ecc-koeln/

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This episode is 47 minutes long.

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This episode was published on May 15, 2025.

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