Babak Azad Discusses Scaling A Business, And How He Helped Beachbody Acquire 10 Million Customers

Babak Azad was this week's guest on Success Profiles Radio. He was previously the SVP of Media and Customer Acquisition at Beachbody, creators of P90x, 21 Day Fix, and Shakeology. His teams managed all offline and online media, telesales, and web testing and landing page optimization efforts. During his tenure, they ran over 500 million dollars in media and acquired over 10 million new customers. We discussed how to scale a business using Beachbody as a case study. Topics included what worked and what didn't in terms of customer acquisition, how to identify whether or not a JV opportunity is aligned with your mission, defining a price point that works best, the benefits of having A players on your team rather than B or C players, the importance of corporate culture to attract top employees and customers, and the benefits of having a subscription model in your business. We discussed these topics and so much more on the show. You can download and subscribe to Success Profiles Radio on iTunes for free anytime. You can also listen to any previous episode at www.successprofilesradio.com