Babbel:  Every user is an individual

Ammar Ahmed Qureshi, Director of Revenue CRM at Babbel, and Madhuri Narayana K, Director - Customer Success & Consulting at Chargebee, bring a wealth of experience to the booth. This episode not only covers Ammar’s current role at language-learning subscription Babbel, but also allows him to bring extensive knowledge from the telecommunications industry with key lessons to pass onto any subscription firm.Discussion points in this episode:What subscriptions businesses can learn from telecomWhy AI is the end of customer cohorts Why traditional CRM strategies no longer meet the needs of subscription businessesHow to future-proof a subscription business?