BABOYOT w/ Kelley Scanlin of Pure Simple Foods

Can you build a CPG brand without chasing unicorn status? Kelley Scanlin, founder of Pure Simple Foods (parent to Lark-Ellen Farm and Purely Sprouted), shares how she grew from farmer’s market beginnings to operating a state-of-the-art manufacturing facility—all while refusing to compromise on quality.Sarah and Kelley dig into the strategic path most founders overlook, exploring:* Why regional growth beats racing for national distribution* How mission and values guide major business decisions (including which distributors to work with)* The evolution from founder to CEO and knowing your end game from day one* Why slow, intentional scaling protects quality and profitability* The reality check every founder needs: you don’t have to be the next RX Bar* Building with strategy first—not just hoping for viral growthKelley’s honest perspective on defining success differently offers a refreshing alternative to the “grow fast, exit big” narrative. This conversation redefines what CPG success can look like when you build on your own terms.Join The Good Food CFO Community:Follow us on Instagram: @thegoodfoodcfoConnect on LinkedIn: @sarahdelevanWatch on YouTube: @thegoodfoodcfoBecome a Member: BABOYOT This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com