BABOYOT with Sarah Nathan of Nooish: How an Industry Veteran Created a Buzz-Worthy and Profitable Product

Meet Sarah Nathan, founder of Nooish, who transformed traditional Jewish matzo ball soup into an instant comfort food sensation.   On this episode of The Good Food CFO podcast, Nathan shares how her decade of experience in CPG and deep roots in Jewish culinary culture led her to invent freeze-dried matzo balls - a culinary breakthrough that turns an hours-long cooking process into a 2.5-minute preparation.    Beyond the innovation, she reveals how authenticity in branding and patience during development helped Nooish become a runaway success in the gifting market, particularly resonating with parents sending comfort to college students. Nathan's candid insights about pricing, growth strategy, and building a sustainable business make this episode essential listening for food entrepreneurs looking to create both meaningful products and profitable brands.   Connect with Sarah Nathan: Website: Nooish Instagram: @nooishfoods TikTok: @nooishfoods LinkedIn: nathansarah   Join The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Connect on LinkedIn: @sarahdelevan Watch on YouTube: @thegoodfoodcfo Become a Member: BABOYOT This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com