Back Market: revolucionando el consumo de tecnología reacondicionada [313]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En el episodio de hoy charlamos con Marta Castillo, Head of Brand and Marketing en Back Market Spain, una empresa que está transformando el consumo de tecnología reacondicionada. Ojo al dato: ha crecido un 32% en ventas globales en 2023, alcanzando los 2.157 millones de euros. Además, nos revela datos fascinantes, como que Back Market está activo en 18 países y trabaja con más de 1.500 vendedores profesionales. Descubrimos cómo esta plataforma ofrece más de 200 categorías de productos tecnológicos reacondicionados y por qué cada vez más consumidores se suman a esta forma más sostenible y económica de consumir tecnología. [Beloved sponsor] Prueba gratis la herramienta multicanal de atención al cliente de Crisp: https://bit.ly/crisp-m4c Mándanos tus audios al tlf: +34 694 495 230. Y si no te atreves por audio, puedes hacerlo por escrito al email podcast @ marketing4ecommerce .net.

Episode metadata supplied by the publisher feed · Published Jul 8, 2024

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Back Market: revolucionando el consumo de tecnología reacondicionada [313]

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