Back of Pack Packaging Design

Who else is obsessed with the back of packaging? Anyone? Just us? Well we're talking about it anyways! Because after this episode you'll be flipping over every bag, bottle and box you can find.Join us as we breakdown the elements on the back of pack and discuss the importance of it being well designed. We also share some great resources and examples - linked below:Miller Creative PinterestOatly ExamplesSend us Fan MailSupport the showAbout Kirk and Andy.Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show