EPISODE · Dec 30, 2010 · 28 MIN
Back on the Road
from The World of Business · host BBC Radio
The United States auto industry has just limped through the biggest industrial car crash in history. The Ford Motor Company has an industry outsider, Alan Mulally, at the helm as its new chief executive. He tells Peter Day how he changed the way Ford works and it is now back in the business of selling cars. Producer: Caroline Bayley Editor: Stephen Chilcott
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Back on the Road
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