Back to Basics — with Brian Berger of Mack Weldon

On the 35th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Brian Berger, a co-founder of Mack Weldon, a company reinventing men's basics with a modern shopping experience and technical fabrics. Although there is a lot of activity in the basics space right now, most of it is incremental. Mack Weldon wanted to rebuild the entire shopping experience, as well as the materials that men rely on every day. Brian and I had a great talk about the founding story, how it’s incentivizing men to buy more from the brand, and how the brand landscape is rapidly shifting. I enjoyed talking with Brian about his time building Mack Weldon and how sometimes building things the hard way is the right way. His pragmatism about the potential of brands like Mack Weldon was also refreshing, and it seems that he’s architected the company to take advantage of that potential while also managing expectations. — Show Notes — Mack Weldon https://www.mackweldon.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.