Back to Business with Sarah Annas featuring Mike Lindell

In this episode of Back to Business, we sit down with Mike Lindell, Founder and CEO of MyPillow, to explore what it truly takes to build a nationally recognized consumer brand from the ground up.Mike shares how he transformed a simple product idea into a household name, breaking down the key moments that drove real traction and long-term growth. He offers an inside look at how brand identity, customer connection, and clear messaging play a critical role in standing out in a competitive market, along with the strategies that helped scale distribution and drive consistent sales.He also dives into the realities of expanding a product line while protecting the strength of a core brand, and the discipline required to grow without losing focus. From early breakthrough moments to long-term positioning, this conversation highlights what actually moves a brand from idea to recognition.Listeners will gain insight into building a memorable brand, understanding what drives consumer behavior, and making strategic decisions that support sustainable growth. This candid conversation is packed with practical lessons on scaling a business, strengthening brand identity, and creating lasting customer connection.👉 Don’t miss this episode on brand building, scaling a consumer business, and turning a simple idea into a household name.