Back to Retail Basics

In the latest episode of The Retail Tea Break podcast, I speak to a retail trailblazer! Linda Johansen-James is the Founder and CEO of International Retail Group. The “Billion Dollar Brand Maker”, specialises in brand launches, in-store design, sales training, franchising, and has a track record of generating $1.7 billion in revenue and attracting top brands.Linda’s years of experience shines through in this episode, as she discusses everything from shaking up shopping malls to training thousands of staff. She encourages the c-suite to work the shop floor, she expects staff to stick to the 4 second rule and she expects you to know the LTV of your customer. This episode is FULL of golden nuggets! So grab your cup of tea, sit back and listen…Topics:·         Starting out with a shopping cart·         Nurturing retail staff and writing a script·         Going back to basics·         Pivoting during Covid·         Supporting the next generation of retailersFor more information visit: https://irg-retail.com/To read the IRG magazine: https://irg-retail.com/international-retail-magazine/Transcription and show notes available at: https://theretailadvisor.ie/