Back To School

In this episode of Three Minute Thursdays, I welcome Steven Bertram, Chief Operating Officer at Aithun Walton, to explore the nuances of this year's back-to-school shopping landscape. We dive into how rising prices and supply chain challenges are influencing consumer behavior, with many parents choosing to spread out their purchases. Steven highlights the unique opportunities this creates for suppliers, particularly through targeted advertising on Walmart.com. He shares best practices for maximizing ad spend during this critical shopping period, emphasizing the importance of understanding seasonal trends and focusing on securing new customers. Tune in for insightful strategies that can help you thrive in the competitive back-to-school market. Visit us at athunwalton.com for more resources and information.