Back-to-School strategies that build audience, revenue and trust | David Arkin, Keep It Local Ep. 6

Description:Back-to-school isn’t just a moment on the calendar — it’s a major opportunity for local newsrooms to deliver value, grow audience, and drive new revenue.In this episode of Keep It Local, Ryan Welton talks with David Arkin, founder of David Arkin Consulting, about practical, proven strategies for turning back-to-school content into audience-building, SEO-friendly, and sponsor-ready coverage.Chapters:00:00 Introduction: The Problem with School Websites00:17 Welcome to Keep It Local Podcast00:36 Meet David Arkin: A Journey in Journalism01:43 David Arkin's Consulting and Projects04:04 H Town Dads: A Successful Promotion08:16 Back to School Strategies for Newsrooms17:36 Monetizing Back to School Content19:47 Conclusion and Contact InformationDavid shares:A promotion playbook that turned dads into subscribersThe three types of back-to-school content every newsroom should createHow AI can help speed up data, graphics, and formattingSponsorship ideas that go beyond traditional “special sections”If you're looking for utility-driven content ideas that resonate with your community and your advertisers, this episode is a must.Links:💼 David Arkin Consulting (davidarkinconsulting.com)✉️ Contact David: [email protected]