Backbone Bourbon Co.

Episode NotesKey Takeaways: - Nolan got his start in the bourbon industry through owning a wine and spirits distribution company in the 2000s. Distributing other companies' products exposed him to opportunities in the bourbon market.- In 2010, he began sourcing new make whiskey from local distilleries like MGP and experimenting with aging and blending to develop unique flavor profiles.- Re-barreling whiskey into different barrel types like port, sherry, rum barrels allows for innovation and customized flavor profiles.- Building a brand is challenging as a non-distilling producer, requiring creativity to differentiate products made from sourced whiskey.- Generating new product ideas comes from monthly team meetings where trends and opportunities are discussed openly.- Consistency in blending batches while still introducing some variation keeps customers interested in trying new releases.- Expanding distribution and online sales helps connect with a wider audience and find new customers.- Nolan's goals are to continue innovating, run a successful small business, and make Backbone Bourbon a top Indiana destination for whiskey tourists.Nolan SmithBackbone Bourbon CompanyFacebookInstagram     Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp