Backlink Building: Trash or Treasure for SEO? #182

Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You'll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more - all designed to increase organic search traffic, lead generation, rankings, page authority, and more!  So tune in now to get all your questions answered on the power of backlink building for SEO success! [00:01 - 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations [04:13 - 08:26] Accelerating Domain Authority Through Backlink Building [08:27 - 12:25] Quality Backlink Building: The Benefits and Risks Explained [12:26 - 16:13] Niche-Specific Backlinking Strategies [16:14 - 18:09] Wrapping Up! Key Quotes: “The more you do backlink building to a specific piece of content or your home page as a whole, you're continuing to improve not only that page's authority score but your domain's authority score.” - Justin Knott “If you are in the medical space, or whatever industry that you're in, you want to keep the website relevancy high for the backlinks that you're receiving.” - Justin Knott “Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website's growth.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Thanks for listening. Justin & Kelley Knott