Backmatter Funnels: 5 Steps to Turn Your Book's Back Pages into a Revenue Engine

Discover how to turn the often-ignored backmatter of your ebook, paperback, and audiobook into a predictable list-builder and sales engine. In this 8-minute monologue Dan Desmarques lays out five practical, low-friction steps: map reader journeys to relevant offers, insert frictionless opt-ins and audio previews, craft micro-offers tailored to format-specific buyers, add measurement hooks that work with KDP and email platforms, and run tiny split-tests that tell you what actually moves the needle. You’ll hear a concise real-author example showing a measurable boost in email sign-ups after a backmatter overhaul and get one immediate 10-minute audit you can run today. No hype — just actionable moves authors can implement between drafts. Episode finishes with a custom CTA inviting listeners to 22 Lions' publishing services for hands-on backmatter implementation and funnel setup.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.