Backmatter Funnels: Turn Your Book's End Pages into a Revenue Engine

Most authors treat backmatter as an afterthought. In this focused 8-minute monologue Dan Desmarques walks authors through a practical system to audit and rework the end pages of any book—paperback, ebook, or audiobook—into measurable income drivers. You’ll get a clear checklist to build three backmatter funnels (email capture + lead magnet, low-friction upsell to a short course or workbook, and audiobook/listen-sell-through prompts), templates for microcopy that converts, and AI prompts to generate variants for testing. Dan shares a compact case study showing how a nonfiction author added a $1,200/month recurring revenue stream with one optimized backmatter funnel and the exact A/B test that proved it. Immediate action items let you implement changes in under an hour. Visit 22Lions.com/backmatter to grab the template pack and schedule a free backmatter audit with our publishing services.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.