Backups Don’t Equal Recovery

They had backups. The storm didn’t care. When a major client demanded proof of uptime and recovery, a Florida-based marketing company realized their DR plan was just a plan, not a solution. In this episode, Max Clark sits down with Keith Lukes from UbiStor to break down how backup confidence can quickly turn into recovery chaos. From untested runbooks to budget-busting HA demands, they dive into what actually works and what blows up when disaster hits. This is a real conversation about recovery time, immutable storage, cloud myths, and the human pressure of getting it all back online. This one’s not about tech. It’s about survival. Hit play.