Bad Runners Take | Can the Trail Running Industry Afford to Sponsor Athletes? Did Hayden Hawks Say the Right Thing?

Elite Trail Running athletes deserve every single dollar a brand will give them in a contract, but is it sustainable? Can the industry support sponsoring athletes?I don't think the current model is sustainable and this episode goes into depth on why.Caveat, I'm probably in the top 1% of elite trail running fans. I'm asking this question because I love this sport and want it to grow. But it doesn't help to simply cheer it on as-is. It needs a critical look.----Sponsors:VKTRY Insoles - I wear these every run, 20% off.PATH Projects - My favorite running shorts, Borderlands10 for 10% off.---BorderlandsInstagramYouTubeThreadsLinkedInWe've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.