Baddie Besties On The Road: Nicole Liu on Building VESTER, Burnout, and Becoming That Girl

In the first episode of our Baddie Besties On the Road series, we’re live from VESTER café with founder Nicole Liu—whose minimalist-but-vibey café has become one of the most recognizable spots in Boston. Nicole opens up about building VESTER from the ground up, navigating entrepreneurship in a city that’s not always built for creative founders of color, and what it takes to turn a personal vision into a public community. We get into everything from branding and burnout to menu design, customer connection, and staying grounded when your face is the brand. If you’ve ever dreamed of launching a space of your own—or just want the real story behind the vibe—this episode is your blueprint.Follow our socials and tag us!!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Baddie Besties⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Alyssa Silva⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Samira Francois⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠& of course, make sure to check out and follow our amazing guest, Nicole Liu and VESTER!!