Badge: Building fan experiences in Apple & Google Wallet

“Every company now has a TikTok strategy… yet more people now use mobile wallets than TikTok, so why don’t you have a wallet strategy?”Eric Senn, CEO and co-founder of Badge, joins Charlie on the Sports Loft podcast to discuss why the mobile wallet is quickly becoming the most powerful interface for fan engagement. With mobile wallet usage now outpacing platforms like TikTok, Badge has built the infrastructure to enable sports organisations to meet fans where they already live. Eric explains how sports organisations can move beyond using wallets for simple digital ticketing and create a branded experience that is pre-installed on every fan’s device. Coming off the back of their recent $13.8m Series A funding, we hear about the rapid growth Badge has seen since we heard from Eric at last year’s Sports Loft Summit.Some of the topics we discuss include:How the pre-installed mobile wallet provides a 'lighter weight' entry point for fans compared to the high-friction journey of downloading a traditional team appHow Badge enables sports organisations to trigger notifications and relevant sponsor offers precisely when a fan reaches the stadium gate through geofencing.Why developing across Apple, Google, and Samsung wallets is a massive engineering task and how Badge simplifies this into a single API. Integrating wallet passes with stadium POS systems to track real-time ROI and fan spending habits.