Bags with a Mission: How military spouses stitched together an epic brand

Luxury purses, handbags and carry-ons can’t compete with story behind the handmade leather and canvas bags from “R Riveter”. Military spouse Lisa Bradley co-founded the company and revolutionized the fashion manufacturing industry, by recruiting military spouses located across the country, to stitch together the bags in their homes. Now, a multi-million-dollar business, we hear how this military spouse founded brand got its humble start in an attic. From a small home-based endeavor, Bradley shares how she was inspired to enlist her fellow military spouses, who often have challenges finding reliable employment, to join the company. After initial success, Bradley described how they scaled revenue, expanded operations and eventually made an appearance on the network TV show, Shark Tank. Bradley spoke about working with business icon Mark Cuban, and how despite their growth, R. Riveter stayed true to the original mission- helping military families. Over the years R. Riveter has sold thousands of bags, and Bradley offered a story about a family who is able to keep their father’s memory alive, through a truly unique line of handbags. Check out R. Riveter Bags, for women and men here: https://www.rriveter.com/ Connect with CBS Eye on Veterans Phil Briggs, Host [email protected]