Bahari Uses AI, Not Local Models

Bahari, the Bahamian apparel brand, stirred controversy by using AI-generated models for their Coral World collection, sparking debate over whether a local brand should prioritize homegrown talent in its marketing. Critics called it embarrassing, arguing local models would have gladly participated, while defenders noted global brands already use AI without backlash. Carole Barnett, Bahari’s GM, clarified that the brand has always featured Bahamian models—and that this campaign used AI specifically to capture the vibe of the now-abandoned Coral World attraction, aiming to showcase island culture globally. She emphasized their unwavering commitment to Bahamian identity as they navigate evolving marketing tools. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ab9f0077bffe4103