百年漢餅的綠色文藝復興【舊振南李立元】｜DiGiTalk 071

from DiGiTalk · host TDEA | 臺灣數位企業總會

舊振南，它承載了百年來的傳統製作工藝，卻也不斷地迎合現代人的健康需求和口味喜好。在今疫後缺工潮的情況下，如何傳承百年工藝成為了一個重要的課題。李立元總經理選擇用創新的思維去挑戰傳統框架，同時選擇師傅帶徒弟傳承、另一方面也建立出標準化的製作流程，讓這門工藝得以永續發展。 💥本集精彩重點 🔹建立企業總部同時打造漢餅文化館體驗空間，引領消費者了解漢餅的過程。 🔹傳統產業改革！導入數位化系統，創造差異化賦予舊振南全新數位精神。 🔹以消費者體驗為優先，建置會員制度，同時也透過CRM提供數位服務。 🔹透過網路行銷，完善預約流程制度，創造舊振南品牌獨特性！舊振南的成功不僅僅在於其美味的產品，更在於其不斷創新和永續經營的理念。這個百年老店的故事，是一個企業的傳奇，也是一個時代的見證！ ✍️節目資訊 💫對談嘉賓：舊振南股份有限公司李立元總經理 💫主持人：臺灣數位企業總會王怡雯執行長精彩對談影音請至Youtube觀看：https://www.youtube.com/@TDEADiGiTalk DiGiTalk 提供數位及零碳雙軸轉型最真實的案例，涵蓋各類產業、領域，邀請企業營運者以對談方式分享企業領導者、決策者的經驗和觀點，讓您及時瞭解台灣數位轉型的最新發展。追蹤我們掌握各種企業經營轉型訊息： IG：https://www.instagram.com/tdea_2020 FB：https://www.facebook.com/tdeahq LINE@：https://line.me/R/ti/p/@tdea #TDEA #DiGiTalk #講座 #訪談 #經理人 #永續 #零碳 #數位 #大數據 #AI #智慧化 #ESG #自動化 #CRM #ERP #舊振南 #李立元 #漢餅 -- Hosting provided by SoundOn

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百年漢餅的綠色文藝復興【舊振南李立元】｜DiGiTalk 071

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