白象方便面“文字游戏”营销翻车？“多半”商标真相引热议！

2025年6月，多位网友发现白象方便面系列产品包装上标注的“多半”实为注册商标，而非描述分量增加。例如，“多半袋面”“多半桶面”旁印有“大分量，倍满足”标语，易使消费者误解为产品分量比普通装多一半。随后，白象发布声明：“多半”商标注册于2020年，旨在区分大份量产品与常规产品：“多半”系列：基于原70克面饼推出，面饼重量110-120克；“多一半”系列：基于原60克面饼推出，面饼重量100克。对此，你怎么看？

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白象方便面“文字游戏”营销翻车？“多半”商标真相引热议！

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