BakeryandSnack Chat Podcast: Consumers believe snacking is healthier than three meals a day

Research by Cargill has found that at least six in 10 consumers claim to check ingredient lists to avoid certain ingredients, while more than half are influenced by the story behind the brand. And while convenience has cropped up as a leading influence in brand selection, today's consumer is not willing to compromise on health - a focus that is more prevalent than ever before.