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Balanced Scorecard: Estudio de caso de Uber

EPISODE · Jun 9, 2020 · 10 MIN

Balanced Scorecard: Estudio de caso de Uber

from IBS Talks · host IBS Americas

Este podcast presenta los conceptos teóricos de la estrategia Balanced Scorecard, propuesta por los profesores Robert Kaplan y David Norton. Para discutir las aplicaciones practicas de estos conceptos, el Prof. Ricardo Britto, Doctor en Administración por la USP y director de IBS Americas, analiza el caso de Uber en 2019. La empresa tuvo una pérdida de más de $6 billones solo en el 1er semestre de 2019, rompiendo su récord de menor crecimiento, y después de estos resultados tan impactantes, las acciones volvieron a crecer y los inversionistas están optimistas con las perspectivas futuras.

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Balanced Scorecard: Estudio de caso de Uber

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