EPISODE · Aug 25, 2026 · 4 MIN
Balancing brand and performance budgets: the 60/40 rule explained
from Leaders Insights — Marketing · host Leaders Insights
Most marketing budgets get pulled toward performance spend because the results are measurable and the feedback is fast. This article breaks down the 60/40 framework, what it actually means in practice, and when following it would be a mistake.
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Balancing brand and performance budgets: the 60/40 rule explained
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This episode was published on August 25, 2026.
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