Balancing Brand, Community And Growth w/ Carol from Matcha

For EP24 of Chain Reactions, we sat down with Carol Yumi, Head of Marketing at 0x and Matcha, to dive into the art and science of building brand, community, and growth engines in the fast-moving world of Web3.Carol shared her journey from FinTech into the crypto space, and unpacked how she approaches B2B and B2C marketing across two very different—but interconnected—businesses, 0x & Matcha. We talked about the power of community engagement, why newsletters are underrated, how to think about SEO and conversions, and what it takes to move fast without breaking trust. If you’re working on go-to-market in crypto, this one’s packed with gems.Please enjoy, and as always, be sure to subscribe, give us a five star review, and mint our episode at https://pods.media/myosinxyz!