EPISODE · Feb 6, 2026 · 34 MIN
Balancing Business and Social Mission: Zahid Salman, President & CEO of GreenShield
from Speaking of Business with Goldy Hyder · host Zahid Salman, Goldy Hyder
A nonprofit, a bold mission, and a fresh way of thinking about healthcare- this episode tells the story of Windsor-based GreenShield. From its roots in Southwestern Ontario helping Canadians get the medicine they need, to becoming a national healthcare and insurance company, the podcast explores how the organization grew without losing sight of its purpose. “We believe that healthcare is a right, not a privilege,” explains Zahid Salman, GreenShield President and CEO. “So this universal cornerstone that we've all lived on ever since we adopted the Canada Health Act is critical to us.”In conversation with host Goldy Hyder, Salman discusses GreenShield's origins, why the company is putting an emphasis on mental health support and how corporate culture influences the work they do.With headquarters in Windsor, Ontario, he even shares what makes for the best Windsor Pizza! Revealing conversations with influential innovators, entrepreneurs and leaders. Listen to more episodes here: thebusinesscouncil.ca/podcasts/
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What this episode covers
This episode explores how GreenShield grew from a mission-driven nonprofit into a national healthcare brand. President & CEO Zahid Salman shares his ideas around healthcare and mental health, and what it takes to scale up without losing purpose.
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Balancing Business and Social Mission: Zahid Salman, President & CEO of GreenShield
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